The Folson Group

Why Your Board Needs a Property Management Recruiter

December 22, 20252 min read

The Hidden Challenge for Boards

Choosing a property management company is one of the biggest decisions a co-op or condo board in NYC will make, and boards often feel stuck. You can’t rely on your current manager to recommend a competitor, and doing it on your own means wading through a sea of firms, proposals, and technical promises. Without guidance, it’s easy to make a decision that doesn’t fully support your building’s long-term goals:, if you've even defined what they are.


What a Recruiter Actually Does

A property management consultant / recruiter is your board’s independent advocate. Rather than selling you on a particular company, they help you define exactly what you need in a management partner, then shape and run a search to match those needs. Think of them as a matchmaker who knows both your building and the NYC property management market inside out.


Why It’s Worth It for NYC Co-op & Condo Boards

  1. Tailored Search
    Your recruiter will help you build a list of firms that actually make sense for your building’s size, service expectations, and financial goals.

  2. Structured Process
    They’ll run a fair, professional RFP process; from preparing your request for proposals, to conducting interviews, and comparing finalists.

  3. Expert Insight
    Recruiters bring market knowledge that most boards simply don’t have. They’ll help you evaluate not just cost, but responsiveness, systems, and culture, so you pick a company that’s a great operational fit, not just a low bidder.

  4. Smooth Transition
    When you choose a new firm, a consultant recruiter can oversee the handoff, helping transfer financials, operations, and institutional knowledge, so nothing falls through the cracks.


When to Bring in a Consultant Recruiter

Bring in a recruiter when:

  • Your current property manager isn’t living up to your expectations

  • You don’t have time or experience to run a rigorous search process

  • You’re worried about making a short-term decision that actually hurts you long-term

You want to negotiate a management contract that protects your board and your building


How It Works With Us

At The Folson Group, we plug right into your board’s search process — with no loyalty to any specific property management firm. We:

  1. Help you clearly define your “wish list” for a manager

  2. Generate, vet, and compare proposals

  3. Conduct initial qualifying interviews to determine final field

  4. Advise on interviews and final selection

  5. Support the transition phase to make sure the new manager hits the ground running


Next Steps


If your board is starting to think about changing property management — or just wants to explore who’s out there let’s schedule a no-pressure strategy call. We’ll walk you through how a recruiter-driven search works, what it costs, and how it protects your building.

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